Launch of new website to start 2011 season
In 2010, Management and Board of Directors realized that the Twenty Valley Golf Country Club website was in need of an overhaul.
In looking to update our brand it was important to take a thorough look at the needs and wants of our own customers. In our minds, it was critical that we provided just the right atmosphere for those people looking for a place to belong; a place of trust, and good fit to their social and golfing requirements. A new website design was the perfect opportunity to re-evaluate all this and find our "fit" in the Niagara golf market.
By asking a lot of questions and researching other websites, we were able to gain a deeper understanding of what we at Twenty Valley were offering and why it would matter to our members as well as to our guests. Through this exercise though, we realized that we were being presented with a great opportunity to make a much more comprehensive improvement than we originally thought.
We'd clearly underestimated the power of branding in getting our message out to the golfing public. We realized our entire "look" and "language" needed an update. In addition to the website, we began developing a brand identity that truly reflected us and the character of our organization.
The end results, we think, are gratifying. Now, we have a brand that people understand and recognize. For example, our tagline, "Niagara's Golfing Favourite Since 1959" tells our members and customers exactly what's happened in the past and what they can expect from each and every future visit to Twenty Valley.
Our tagline, "Niagara's Golfing Favourite Since 1959" tells our members and customers exactly what's happened in the past and what they can expect from each and every future visit to Twenty Valley.
Our new website brings us into the 21st century in many ways. It features the right balance of information, visual interest and simple navigation to inspire and motivate both members and guests. Whether for our membership, tournament play or a wedding, our customers can trust their first instincts and level of confidence in our facility. With the improved functionality and content organization, we can improve and expand on our brand awareness. The whole process has helped us focus on our unique strengths. It's given us more confidence, and has helped us better connect with our customers in a more meaningful way.
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We also joined two popular social media outlets, Facebook and Twitter, which will better enable us to connect with multiple generations now communicating online. It provides a medium that gathers their trust and confidence in our brand. The response has been even better than expected. In the short period since our launch, new client inquiries have increased and our membership numbers are growing. With all these results, we're very excited about our future.
With the launch of our new website and our first blog, I encourage all to join our Insider Club and get involved in our discussion on this blog. We'll also be placing the News on the Twenty newsletter on this blog, which will still be available as a PDF download for those who prefer that format.
At the end of the day though, we need to know what you think and what you'd like to see on our website. We always ask our customer what's important to you. So…we ask for your feedback. Please let us know what you think!